Pemodelan Struktural Niat Implementasi Standar Halal Pengusaha UKM Pangan Berdasarkan Faktor Teknologi, Organisasi, dan Lingkungan

Ida Giyanti    (Universitas Setia Budi - Indonesia) Orcid ID
Anita Indrasari (Universitas Setia Budi - Indonesia)

 ) Corresponding Author
Copyright (c) 2019 Ida Giyanti, Anita Indrasari
The objective of this study is to model the technological, organizational, and environmental factors influencing the intention of food manufacturing Small Medium Enterprises (SMEs) to fulfill halal standard requirements. The research was conducted in Surakarta city in which halal-certified SMEs became the research object. Data were analyzed using Structural Equation Model-Partial Least Squares (SEM-PLS). Technological factors were measured by the perceived benefit and complexity of the halal procedure. An organizational factor was measured by SMEs awareness towards the halal standards. While the environmental factor was measured using external pressure. The result shows that the estimated model found support only for the role of perceived benefit of halal standard implementation in influencing the intention of food manufacturing SMEs to fulfill halal standard requirements. Other hypotheses were in the predicted direction but not statistically significant. A little less than half (R2 = 0.413) of the variability in the intention to fulfill halal standard requirements is explained by the four variables. The structural model in this study has a predictive relevance at a moderate level with a Q2 value of 0.208. Based on the findings of this study, it is expected that the government always explains the benefits of adopting a halal standard to the food manufacturing SMEs. Theoretically, this study makes a contribution to enriching the research literature regarding halal certification adoption factors among food manufacturing SMEs.
halal certification; halal food; SEM-PLS; food manufacturing SMEs; TOE Framework
  Click to Read the Full Text

[1] Y. A. Aziz and N. V. Chok, “The Role of Halal Awareness, Halal Certification, and Marketing Components in Determining Halal Purchase Intention Among Non-Muslims in Malaysia: A Structural Equation Modeling Approach,” Journal of International Food & Agribusiness Marketing, vol. 25, no. 1, pp. 1–23, 2013,

[2] F. C. Golnaz, R., Zainulabidin, M., Mad Nasir, S. and Eddie Chiew, “Non-Muslim perception awareness of halal principle and related food products in Malaysia,” International Food Research Journal, vol. 17, pp. 667–674, 2010.

[3] A. Haque, A. Sarwar, F. Yasmin, A. K. Tarofder, and M. A. Hossain, “Non-Muslim consumers perception toward purchasing halal food products in Malaysia,” Journal of Islamic Marketing, vol. 6, no. 1, pp. 133–147, 2015,

[4] V. N. Mathew, A. M. R. binti A. Abdullah, and S. N. binti M. Ismail, “Acceptance on Halal Food among Non-Muslim Consumers,” Procedia - Social and Behavioral Sciences, vol. 121, pp. 262–271, 2014,

[5] F. R. H. Ismail and K. Nasiruddin, “Perception of Non-Muslim Consumers towards Halal Products in Malaysia,” International Journal of Accounting and Business Management, vol. 2, no. 1, pp. 128–133, 2014.

[6] M. W. Wibowo and F. S. Ahmad, “Non-Muslim Consumers’ Halal Food Product Acceptance Model,” Procedia Economics and Finance, vol. 37, no. 16, pp. 276–283, 2016,

[7] I. Giyanti and E. Indriastiningsih, “Pemetaan UKM Kuliner Kota Surakarta Berdasarkan Status Sertifikasi Halal,” Jurnal Teknologi, vol. 11, no. 2, pp. 9–13, 2018.

[8] Y. Fernando, H. H. Ng, and Y. Yusoff, “Activities, motives and external factors influencing food safety management system adoption in Malaysia,” Food Control, vol. 41, no. 1, pp. 69–75, 2014,

[9] C. Yapp and R. Fairman, “Factors affecting food safety compliance within small and medium-sized enterprises: Implications for regulatory and enforcement strategies,” Food Control, vol. 17, no. 1, pp. 42–51, 2006, 10.1016/j.foodcont.2004.08.007.

[10] S. Zailani, K. Kanapathy, M. Iranmanesh, and M. Tieman, “Drivers of halal orientation strategy among halal food firms,” British Food Journal, vol. 117, no. 8, pp. 2143–2160, 2015, 10.1108/BFJ-01-2015-0027.

[11] H. Musa and S. Fam, “Adoption Factors of Halal Standards: The Malaysian Perspectives,” in Proceedings of the 3rd International Halal Conference (INHAC 2016), 2018, pp. 315–329, 10.1007/978-981-10-7257-4.

[12] M. I. I. Tan, R. N. Razali, and M. I. Desa, “Factors Influencing ICT Adoption in Halal Transportations: A Case Study of Malaysian Halal Logistics Service Providers,” International Journal of Computer Science Issues, vol. 9, no. 1, pp. 62–71, 2012.

[13] N. A. Hafaz, Z. Yuserrie, and T. Ramayah, “Barriers and enablers in adopting Halal transportation services: A study of Malaysian Halal manufacturers,” International Journal of Business and Management, vol. 2, no. 2, pp. 49–70, 2014.

[14] A. H. Ngah, Y. Zainuddin, and R. Thurasamy, “Applying the TOE framework in the Halal warehouse adoption study,” Journal of Islamic Accounting and Business Research, vol. 8, no. 2, pp. 161–181, 2017, 10.1108/JIABR-04-2014-0014.

[15] W. Waluyo, “Pengaruh Pemahaman Agama, Motivasi Mendapakan Profit, dan Tingkat Pendidikan terhadap Kesadaran Sertifikasi Halal bagi Produsen Makanan di Kabupaten Sleman dan Bantul,” INFERENSI, vol. 7, no. 1, pp. 75–98, 2016, 10.18326/infsl3.v7i1.75-98.

[16] P. R. Tahir, J. Hanaysha, and M. Sultana, “Level of success of halal small and medium entrepreneurs in Malaysia,” Asian Journal of Scientific Research, vol. 9, no. 4, pp. 214–218, 2016, 10.3923/ajsr.2016.214.218.

[17] M. Abdul, H. Ismail, and M. Mustapha, “Halal Food Certification: Case of Malaysian SME Entrepreneurs,” China-USA Business Review, vol. 12, no. 2, pp. 163–173, 2013. [Online]. Available: [Accessed: 19-Sep-2018].

[18] M. S. Ab Talib, “Motivations and benefits of halal food safety certification,” Journal of Islamic Marketing, vol. 8, no. 4, pp. 605–624, 2017, 10.1108/JIMA-08-2015-0063.

[19] T. Maryati, R. Syarief, and R. Hasbullah, “Analisis Faktor Kendala dalam Pengajuan Sertifikat Halal (Studi Kasus : Pelaku Usaha Mikro , Kecil dan Menengah Makanan Beku di Jabodetabek),” Jurnal Ilmu Produksi dan Teknologi Hasil Peternakan, vol. 04, no. 3, pp. 364–371, 2016.

[20] S. Prabowo, A. A. Rahman, S. A. Rahman, and A. A. Samah, “Revealing factors hindering halal certification in East Kalimantan Indonesia,” Journal of Islamic Marketing, vol. 6, no. 2, pp. 268–291, 2015, 10.1108/JIMA-05-2014-0040.

[21] Viverita, R. D. Kusumastusti, and R. Rachmawati, “Motives and Challenges of Small Businesses for Halal Certification: The Case of Indonesia,” World Journal of Social Sciences, vol. 7, no. 1, pp. 136–146, 2017.

[22] LPPOM-MUI, “Panduan Umum Sistem Jaminan Halal LPPOM – MUI,” Jakarta, 2008. [Online]. Available: [Accessed: 14-Oct-2018]

[23] M. S. Ab Talib, S. S. Siti, A. B. Abdul Hamid, and T. Ai Chin, “Emerging Halal food market: an Institutional Theory of Halal certificate implementation,” Management Research Review, 2016, 10.1108/MRR-06-2015-0147.

[24] W. W. Chin, How to write up and report PLS analyses. Handbook of Partial Least Squares: Concepts, Methods and Applications. New York: Springer Verlag, 2010.

[25] J. F. Hair, R. E. Anderson, R. L. Tatham, and W. C. Black, Multivariate Data Analysis, 5th Editio. Engelwood Cliffs: Prentice-Hall, 1998.

[26] I. Giyanti and E. Suparti, “Penilaian Kualitas Aplikasi Halal Mui dengan Webqual 4.0 dan Pengaruhnya terhadap Keputusan Penggunaan,” J@ti Undip : Jurnal Teknik Industri, vol. 13, no. 2, p. 91-98, 2018, 10.14710/jati.13.2.91-98.

[27] I. Giyanti, E. Suparti, and W. Sutopo, “Predicting Online Search Intention for Validating Product Halalness Status,” in Proceedings of the International Conference on Industrial Engineering and Operations Management, 2019, pp. 3571–3581.

StatisticsArticle Metrics

This article has been read : 59 times
PDF file viewed/downloaded : 25 times

This article can be traced from

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.