Penerapan Quality Function Deployment (QFD) pada Pengembangan Produk Sabun di UKM Kota Batam

  Author(s)
Welly Sugianto    (Program Studi Teknik Industri, Fakultas Teknik dan Komputer, Universitas Putera Batam, Jl. R. Soeprapto, Batam) Orcid ID
Rony Prasetyo (Program Studi Teknik Industri, Fakultas Teknik dan Komputer, Universitas Putera Batam, Jl. R. Soeprapto, Batam)

 ) Corresponding Author
Copyright (c) 2018 Welly Sugianto
  Abstract
UKM Simo was established in 2002 and produces various hygiene products such as detergent soap, bath soap, softener and others. Currently, Simo has a mainstay product in the form of bath soap for the hotel. However, these products still cannot dominate the Batam market. Sales of bath soap are declining. The decline is due to soap products that are made not in accordance with customer expectations. This study looks for product specifications that meet customer expectations. The method used is quality function deployment (QFD). The purpose of this study is to design a quality soap product in accordance with customer expectations. The customer voices are grouped in such a way as to get an overview of customer expectations. The process of grouping is done by using exploratory factor analysis method. Through exploratory factor analysis, the company can get customer expectations that may not be explored through the questionnaire. Through this general overview, customer expectations are detailed up to the tertiary stage. The priority of customer expectations is determined based on the questionnaire data so that the allocation of resources can be done appropriately. Details of these expectations are related to the technical characteristics. Through the technical characteristics, the company is able to make products according to the customer expectations.
  Keywords
Quality Function Deployment (QFD); sabun; Usaha Kecil Menengah (UKM)
  Click to Read the Full Text
PDF
  References

[1] B. D. İctenbas and H. Eryilmaz, “Quality Function Deployment as a Strategic Planning Tool,” Int. J. Soc. Sci. Humanit. Stud., vol. 3, no. 2, pp. 73–82, 2011.

[2] P. Kumrawat and D. Verma, “Case study of LMD & HD trucks using Quality Function Deployment,” Int. Res. J. Eng. Technol., vol. 4, no. 7, pp. 3159–3168, 2017.

[3] S. Zaim and Ş. Mehmet, “The Methodology of Quality Function Deployment with Crisp and Fuzzy Approaches and an Application in the Turkish Shampoo Industry,” J. Econ. Soc. Res., vol. 4, no. 1, pp. 27–53, 2012.

[4] E. S. Jaiswal, “A Case Study on Quality Function Deployment ( QFD ),” IOSR J. Mech. Civ. Eng., vol. 3, no. 6, pp. 27–35, 2012.

[5] C. Homkhiew, T. Ratanawilai, and K. Pochana, “Application of a quality function deployment technique to design and develop furniture products,” Songklanakarin J. Sci. Technol, vol. 34, no. 6, pp. 663–668, 2012.

[6] B. Cerit, G. Küçükyazıcı, and G. Kalem, “Quality Function DOI: 10.25077/josi.v17.n1.p86-100.2018 Deployment and Its Application on a Smartphone Design,” Bakcan J. Electr. Comput. Eng., vol. 2, no. 2, pp. 86–91, 2014.

[7] Ö. Erkarslan and H. Yilmaz, “Optimization of Product Design Through Quality Function Deployment and Analytical Hierarchy Process : Case Study of A Ceramic Washbasin,” Metu JFA, vol. 1, no. 28, pp. 1–22, 2011.

[8] S. S. Mahaptra and P. P. Mohanty, “Design of Office Chair : A Quality Function Deployment Approach,” Adv. Mater. Manuf. Charact., vol. 3, no. 2, pp. 520–523, 2013.

[9] N. Vorasaiharit and N. Thawesaengskulthai, “Integration of SERVQUAL Model with Quality Function Deployment to enhance Library ’ s Service Quality,” Int. Conf. Eng. Technol. Big Data Anal. Jan. 21-22, 2016 Bangkok, vol. 1, no. 1, pp. 78–84, 2016.

[10] D. Kelesbayev, K. Kalykulov, Y. Yertayev, A. Turlybekova, and A. Kamalov, “A case study for using the quality function deployment method as a quality improvement tool in the universities,” Int. Rev. Manag. Mark., vol. 6, no. 3, pp. 569–576, 2016.

[11] Z. Baran and M. S. Yıldız, “Quality Function Deployment and Application on a Fast Food Restaurant,” Int. J. Bus. Soc. Sci., vol. 6, no. 9, pp. 122–131, 2015.

[12] M. Israr and A. Gangele, “International Journal of Emerging Trends in Engineering Research,” Int. J. Emerg. Trends Eng. Res., vol. 2, no. 11, pp. 52–63, 2014.

[13] S.-H. Chen and C.-K. Pai, “Using the QFD Technical to improve Service Quality in Vegetarian Foods Industry,” Int. J. Acad. Res. Bus. Soc. Sci., vol. 4, no. 2, pp. 162–168, 2014.

[14] D. Premkumar and M. Balamurugan, “Implementation of Quality Function Deployment in Pump Industry,” Int. J. Innov. Res. Sci. Eng. Technol., vol. 3, no. 3, pp. 1258–1262, 2014.

[15] H. M. I. Paska, “A Case Study on The Implementation of Quality Function Deployment ( QFD ) in The Canal Reconstruction along Crude Oil Pipeline in Indonesia,” PM World J., vol. IV, no. X, pp. 1–22, 2015.

[16] P. Polak and M. J. Bunkowska, “Employing the quality function deployment ( QFD ) method to support knowledge management in innovation process planning,” J. Appl. Knowl. Manag., vol. 5, no. 2, pp. 92–105, 2017.

[17] Y. Akao, “The Method for Motivation by Quality Function Deployment (QFD),” Nang Yan Bus. Journal, 1, vol. 1, no. 1, pp. 1–9, 2012.

[18] S. Singh and M. Kumar, “Integration of Quality Function Deployment and Target Costing,” Int. J. Comput. Appl. Natl. Conf. Adv. Technol. Appl. Sci. (NCATAS- 2014), vol. 1, no. 1, pp. 16–19, 2014.

[19] F. G. Tsegaw, K. Balasundaram, and M. S. S. Kumar, “A Case Study on Improvement of Conceptual Product Design Process by Using Quality Function Deployment,” Int. J. Adv. Sci. Res. Eng., vol. 3, no. 4, pp. 1–10, 2017.

[20] Hamidullah, R. Akbar, S. Noor, W. Shah, and Inayatullah, “Qfd as a tool for improvement of car dashboard,” J. Qual. Technol. Manag., vol. VI, no. 1, pp. 1–22, 2010.

[21] F. De Felice and A. Petrillo, “A multiple choice decision analysis : an integrated QFD – AHP model for the assessment of customer needs,” Int. J. Eng. Sci. Technol., vol. 2, no. 9, pp. 25–38, 2010.

[22] S. Sutheimer, J. M. Caster, and S. H. Smith, “Green Soap: An Extraction and Saponification of Avocado Oil,” J. Chem. Educ., vol. 92, no. 10, pp. 1763–1765, 2015.

[23] M. Rafeey, M. Ghojazadeh, S. Sheikhi, and L. Vahedi, “Caustic Ingestion in Children: a Systematic Review and Meta-Analysis,” J. Caring Sci., vol. 5, no. 3, pp. 251–265, 2016.

[24] K. Siwinska-Stefanska, D. Paukszta, A. Piasecki, and T. Jesionowski, “Synthesis and physicochemical characteristics of titanium dioxide doped with selected metals,” Physicochem. Probl. Miner. Process., vol. 50, no.1, pp. 265–276, 2014.

StatisticsArticle Metrics

This article has been read : 335 times
PDF file viewed/downloaded : 406 times